Artificial intelligence (AI) is no longer reserved for tech giants and Fortune 500 companies. Ever since ChatGPT exploded onto the scene in late 2022, everyone has access to this advanced technology. The platform reached over 100 million users by February of 2023.
Initially, most people were stunned at this new AI’s ability to summarize information from various sources, write contextual emails, and visualize large amounts of data. But now that the initial shock and awe are fading, it’s time to dig into the ways your company can use artificial intelligence to further your goals and growth.
Generative AI is a subset of artificial intelligence that focuses on creating content or data rather than just analyzing or processing it. This technology uses neural networks to generate new and original content, including text, images, videos, and even music.
While artificial intelligence has been around for years, it’s this new leap forward in generative AI and large language models (LLMs) that has created a whole new group of opportunities that businesses have never had before.
In this ever-changing digital business world, it’s important to step out of your comfort zone and explore what this new technology can offer you.
Generative AI can be a valuable tool for content creation. SMBs can use it to generate customer presentations using tools like (Microsoft Copilot), social media updates, product descriptions, emails, and more. This not only saves your team considerable time but also ensures a consistent flow of fresh content.
Though this AI-generated content still needs to be reviewed and edited by humans for accuracy, it’s still a valuable innovation that can help SMBs with a significant amount of workload.
SMBs can leverage generative AI to create personalized marketing campaigns. By analyzing customer data, AI tools can generate tailored messages and recommendations, improving customer engagement and conversion rates.
Sales teams can eliminate a lot of the administrative time spent searching through various data sources (email, messages, meeting notes, etc.) to create an opportunity or lead summary. AI-powered apps, like Microsoft Sales Copilot, can do that for salespeople in seconds.
Implementing AI-powered chatbots can enhance customer support by providing quick responses to inquiries, 24/7. These chatbots can also gather customer feedback and data for further analysis.
62% of consumers prefer interacting with an intelligent chatbot rather than waiting for a human agent.
Generative AI can assist in image design by generating various design options based on simple text inputs. This can speed up a graphics process considerably. It also gives smaller companies cheaper access to finding the perfect images for their website and brochures.
Instead of spending hours searching photo sites, you can simply type in a description of what you need and get a custom image generated in seconds.
Here is an example from the AI tool Microsoft Designer.
Another time-consuming task is information gathering. People can spend hours searching for information and collating relevant data for a specific topic.
Generative AI can help SMBs curate content by selecting and organizing articles, videos, or other resources that align with their brand and target audience. And doing all this in seconds, rather than hours.
For SMBs looking to expand globally, AI-powered translation tools can help translate and localize content efficiently, ensuring effective communication with international audiences.
Applications like MS Teams can enable you to meet with people all over the world, offering translation in real time. This helps you expand your potential customer base because it helps remove language and expensive translation barriers.
Generative AI can analyze historical data to make predictions about sales trends, inventory management, and customer behavior. This helps SMBs make informed decisions and plan for the future based on data they may not easily access otherwise.
Generative AI can analyze email marketing campaigns and suggest improvements, such as subject lines and content, to increase open and click-through rates.
Your team can also save time on email first drafts. Just put in a few prompts of what you want, and get the initial draft that can then be customized as needed. This takes a lot less time than starting from a blank page.
AI can analyze customer feedback across various channels and provide actionable insights for improving products and services. This saves your team a lot of manual work collating all that information. With the leg work out of the way, you can focus on strategizing based on the analysis provided to you.
Businesses can no longer afford to have a disconnect between their forward-thinking strategy and the technical systems that drive it. Generative AI has opened a world of possibilities for SMBs. It enables them to compete with larger enterprises and achieve remarkable efficiency and innovation in various aspects of their operations.
At Vudu, we are digital transformation experts. Let us guide you in this new generative AI revolution. Contact us at www.vuduconsulting.com/get-started or email us at firstname.lastname@example.org to learn more.